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A guide to how the Internet can become a great marketing asset. It covers every business aspect, from getting on the Web to buying and selling, then reaching employers, suppliers and customers world wide. Endorsed by one of the world's Internet-centric companies - Sun Microsystems - the topics covered in this book include: the growth of Web-enabled business; planning your cyber-strategy; targeting your market on the Web; building a better Website; on-line customer service; advertising in cyberspace; and Web TV.
